
FriendsinBrands
Service without compromise.

From humble beginnings to supplying vessels across the globe, FriendsInBrands has always been driven by one mission: delivering quality, reliability, and care to every port we reach. With a passion for connecting the world’s kitchens and decks, we navigate the seas of global supply to keep your business sailing smoothly.
Our Voyage!

2001
Founded – Setting Sail
FriendsInBrands was established with a clear mission: to provide reliable, high-quality supplies to vessels around the world. From day one, we’ve aimed to be the trusted partner for cruise ships, yachts, and maritime businesses alike.
2005
Expanding Horizons – Navigating New Markets
As demand grew, we broadened our reach beyond cruise lines to include expeditions, hotels, resorts, and private yachts—tailoring our services to meet the unique needs of each market.
2025
Founded Innovating Supply – Charting the Future
Today, we invest in cutting-edge logistics and sustainable solutions, ensuring we stay ahead in delivering excellence while protecting the oceans and communities we serve.
Your Supply Captains
A very successful voyage starts with the right crew. At FriendsInBrands, our international team of supply experts, logistics coordinators, and quality specialists works tirelessly to keep your operations running smoothly. With a passion for service and a deep understanding of global maritime needs, we navigate challenges before they arise—so your vessels can sail fully stocked and worry-free.

Karel Bagijn
Account manager
Karel is the first point of contact for our clients and the friendly face behind your orders. With a sharp eye for detail and a passion for smooth sailing, he ensures every delivery meets our high standards—on time, every time.

Fred Verhagen
CEO
As the captain of FriendsInBrands, Fred steers the company toward new horizons. With decades of experience in global maritime supply, he combines strategic vision with a hands-on approach to keep both our clients and crew moving forward.

Sandra bagijn
Office manager
Sandra keeps our financial course steady. From managing accounts to navigating international transactions, she makes sure every number adds up—so our global operations stay shipshape.